In this first Live Show, we heard from Events Specialist Liliana Sanelli, who has delivered more than 900 events and raised more than $25M in her 20+ years in the industry, and Communications Specialist Julie Weldon, who has used events as part of broader communication strategies for more than 25 years.
We also heard from our inspiring case study ...
Charlie Spendlove, Head of Marketing & Communications for Guide Dogs ACT, NSW and VIC
International Guide Dog Day is a significant event in the Guide Dogs promotional calendar, and usually involves a physical event. Charlie and the team thought out of the box and created an online event that attracted more than 2,000 people, and has had significant benefits for them already in terms of awareness and leads for fundraising. Charlie highlighted what made it successful and the lessons they learnt along the way.