Most common pitfalls for organisations who do their own surveys

In this video, hear from specialist Research Advisor Brenda Mainland as she shares her experience watching organisations who craft their own surveys.

Brenda shares a range of observations such as organisations who fall into trap of thinking that they can whip up a survey and that it's all free, without thinking about all the work involved in preparing and designing, analysing the data and crafting it all into a story.

She also talks about the growing issue of survey fatigue, and how she sees it being harder and harder to get participation.