How do you define the difference your event is making, or will make?

Watch this video where Events specialist Advisor Liliana Sanelli shares her extensive experience from 600+ events in Australia and overseas. In this episode, Liliana talks about how to understand, articulate and communicate the very clear ‘tangible difference’ – the actual thing you are doing to change people’s lives.

Liliana explains how the definition equally applies to businesses who are running events – what is the difference you make in people’s lives.