How can quality insights help create a strong advocacy campaign?
In this video, specialist Research Advisor Brenda Mainland helps to demonstrate the power of the right insights to create positive change.
Brenda provides a most wonderful case study about an advocacy campaign related to tax-free thresholds for a key group of independent businesses in our community. Brenda explains that the organisation wanted to advocate to the Australian Tax Office for the change, but didn't have the data it needed. Brenda talks about how they were able to collect external data confidentially and help tell the story of what was going on!