Penny Whitehead
Business Strategist
What truly sets Penny apart is her innate ability to listen actively, blending strategic acumen with genuine empathy. This unique combination enables her to unite diverse stakeholders effectively and navigate complex landscapes with grace.
Jody Evans,
Associate Professor Marketing; Director For-Purpose Executive Leadership Program, Melbourne Business School
Penny assists small to medium sized not-for-profit and local government entities to improve revenue diversification, operations efficiency, marketing and audience engagement.
Following 25 years in marketing and senior management roles, Penny offers organisational leaders and boards peace of mind through a personalised approach to client relations. Specialising in arts and culture, Penny provides organisations with practical operational support with a strategic mindset and can-do attitude. Penny provides relief to organisations that are resource-poor, jumping in the deep end with sector knowledge and the benefit of extensive sector-wide networks.
Capabilities
Brand, marketing and communications
- marketing and communications strategy
- community engagement
- CRM review / selection / management
- sales and business development strategy
Fundraising and partnerships
- CRM selection/implementation
- implementation support
- fundraising skills training
- grants / awards / tender writing
- fundraising coaching/mentoring
- systems and process improvement
- fundraising strategy
- campaign strategy / planning / management
Organisational and business planning
- operational planning
- income diversification
Stakeholder engagement
- Community engagement
- Stakeholder management
Philanthropy, grantmaking and impact investing
- Stakeholder engagement
- Grant program design
Clients
Art Gallery of Ballarat
Benalla Art Gallery Foundation
City of Greater Geelong Arts & Culture Unit
City of Greater Geelong Urban Design & Place Unit
Geelong Arts Centre
Wama Foundation
Qualifications and recognition
Scholarship, Melbourne Business School For-Purpose Leadership Program
GAICD
Australia Council CEO Digital Leadership Program
Masters of International Business
Geelong Community Foundation Board Member (2014-2018)
Geelong Gallery Board (2014-2016)
I was again deeply impressed with Penny's professionalism and willingness to cooperate and collaborate. I cannot recommend Penny and [her team] highly enough. Penny is insightful, understands stakeholder management from major grantors to local community, and critically adjusts expectations according to the scale and resources of the organisation
Lin Bender AM,
Strategic Advisor, Benalla Art Gallery Foundation
