Brenda Mainland

Research and Data Specialist

Brenda and her team have been instrumental in the implementation of the CBAA’s renewed research strategy, which is aimed at ensuring that our research best meets the needs of the community radio sector. Brenda and Rebecca are a pleasure to work with!

Community Broadcasting Association of Australia (CBAA)

Brenda has been working with member-based and other for-purpose organisations for over 12 years.

Using research as a basis for driving improvements, Brenda assists with strategic planning, value propositions, stakeholder engagement and collection of industry data to inform advocacy and stakeholder knowledge. Brenda manages a team of qualitative and quantitative researchers, data analysts, and sector specialists with a focus on helping clients use research to create meaningful change.
Brenda has built her reputation on consistently delivering meaningful and practical information to assist clients meet their objectives. Her solid track record and unique mix of research expertise, strategic thinking and deep sector knowledge means she is uniquely placed to deliver insights that improve effectiveness, drive engagement and add to sector intelligence.


Insights and impact

  • data collaboration
  • market research (surveys, focus groups)
  • evaluation
  • community needs assessment


Volunteering Victoria & Queensland

Foundation for Rural and Regional Renewal

Association of School Business Administrators


Australian Institute of Architects

Qualifications and recognition

Master of Management, Monash University

When we went looking for a research firm… we wanted one that would listen closely to our needs and one that would support us in a no nonsense but professional expose of community attitudes. Brenda's team were brilliant and quietly went about their work to deliver genuine consumer insights that have been invaluable in informing our national advocacy….

Australasian Convenience and Petroleum Marketers Association (ACAPMA)

I’ve been working with the Brenda's team for the past five years. They always deliver the research on time and ensure that the data is correct and statistically valid, even if that means spending hours chasing up non-respondents. What’s more, they are a pleasure to deal with. I’m happy to recommend them to you for your next research project.

Real Estate Institute of NSW

Contact our team now to find the right specialist for your organisation.

Call 1300 BENEFOLK (1300 236336)

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