Campfire Community Blog

Campfire Community Blog

179 Articles
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Darren Taylor
27 February 2020

Brand specialist Darren Taylor helps us glean the key take-outs from the Celeste Barber campaign.

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Renee Hasseldine
27 February 2020

Intellectual property specialist Renée Hasseldine spends her days helping thought leaders make a bigger impact with their stakeholders through visual models. Today, she shares two that will not only help you get cut-through, but more importantly propel your stakeholders to action.

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Darren Taylor
25 February 2020

Specialist member Darren Taylor answers a common question about how organisations can better achieve their organisational goals with a stronger internal commitment to brand, and provides practical steps to bring brand to the strategic fore.

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Teisha Archer
13 February 2020

We hear it all the time – “building a culture of philanthropy is integral to fundraising success”.

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Darren Taylor
19 November 2019

Death, taxes, and recessions.

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Darren Taylor
27 November 2019

Blank stares
When I ask clients how they measure the effectiveness of their brand, most look at me blankly. 
Those who do answer, say: ‘By sales, naturally.’

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Roland Maxwell
31 December 2019

Specialist Member Roland Maxwell touches on a topic that will sadly resonate with many from recent challenging experiences, and hopefully will prevent a few IT tragedies in 2020.

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Stellar Partnerships
17 December 2019

The Iceberg of Ignorance study suggested that only 4% of problems in an organisation were known to senior management, whilst those involved in day to day operations had a much richer view of all of the issues.

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Julia Keady
13 December 2019

Fifteen specialists from Benefolk social impact community share the tips they are sharing with clients, on how organisations can truly thrive in 2020.

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Jodie Artis
16 December 2019

Specialist Member Jodie Artis shares some media relations expert insights in this her 20th anniversary year helping social purpose organisations connect meaningfully with media.

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Michelle Varcoe
16 December 2019

Specialist Member Michelle Varcoe examines the wider implications of employee turnover and points to some positive ways to keep good people by your side.

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Stellar Partnerships
17 December 2019

Growing up in the UK, we always looked to Australia with wonder and curiosity: beaches, endless sunshine, houses with kitchens big enough to sit the whole family, cute bouncy animals and spiders the size of a dinner plate.

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