Campfire Community Blog

Campfire Community Blog

181 Articles
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Darren Taylor
05 August 2019

Does your brand harness the power of emotion? Few businesses understand the power of emotion in branding. 

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Darren Taylor
22 July 2019

Big, hairy, and audacious. Most organisations do not have a brand strategy. As a result they are not using their brand as a lever to engage and drive preference.

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Darren Taylor
09 July 2019

Do you know your values? Quick! Name your company’s values. 
A lot of organisations don’t even have values. They were created without leadership ever taking the time to articulate what they stood for.

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Darren Taylor
25 June 2019

The advantage of very small business. 
Very small businesses are great at customer engagement. They have to be because that’s the only way they can compete. 

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Darren Taylor
28 May 2019

A lot of organisations don't know what their value prop is. And sometimes when they do, it is inconsistently expressed by people in comms, or it's not a true reflection of their fundamental value to customers. 

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Darren Taylor
28 April 2019

Bad bosses
Studies show that the number one reason people quit their job isn’t because of money but because of management. Specifically, their direct supervisor, whether that person is a manager, CEO, or owner.

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Teisha Archer and Stephen Mally
09 April 2019

Two of our Specialist Members came together to pen this feature about disruption in fundraising: No One Entity Will Change the World

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Rachael Ingram
26 March 2019

On Thursday 28th February, I attended the Fundraising Institute of Australia (FIA) Conference in Melbourne, thanks to Benefolk.

My Top 5 Learnings (and reminders!)

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Guest blogger - Rachael Ingram, Polio Australia
25 March 2019

On Thursday 28 th February, I attended the Fundraising Institute of Australia (FIA) Conference in Melbourne, thanks to Benefolk.

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Linda Garnett and Sharon Dann. 
25 March 2019

When you go on a first date, you’re trying to find things in common to talk about. Footy club, favourite food, music, mutual dislike of Justin Bieber; you’re trying to create affinity with your date and find things that you share.

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Stephen Mally
23 March 2019

A Constituent Relationship Management (CRM) solution is called many names in fundraising marketplace. A database, fundraising system, and, of course, a CRM. There are vast differences between a database or a fundraising systemand a CRM. Whereas a database or fundraising system simply stores data related to your non-profit organisation, university, or school, a CRM is process and workflow driven.

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Teisha Archer
21 March 2019

Often our best major gift prospects are hidden in plain sight. But how do you find them and prioritise your approaches? My advice - always start closest to home. Take a look at your database, your organisation and your networks.

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