Rob Flude

Digital Commerce Strategist

Having worked in Digital Transformation, Technology and Sales roles for and with some of the world’s leading sporting, financial, retail and e-commerce institutions, Rob brings a wealth of digital and commercial experience to the not-for-profit and small to medium enterprise sector.

Rob has had a varied career, including co-founding an athlete wellbeing platform, being a sports editor working at the London Olympics, running a TV broadcast for a national sports league, and as a podcast producer.

He has a keen sense of curiosity about consumer behaviour and business processes and how to improve continuously, and wants to see a world where strategy documents come out of the drawer and get implemented properly.

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Capabilities

Information Technology

  • strategic technology roadmap development
  • technology audit / searches / project management
  • architecture, vendor, policy, and cost management review

Transformation and Change

  • technology, systems and processes review / strategy

Brand, marketing and communications

  • digital strategy
  • CRM review / selection / management
  • online course creation

Qualifications and recognition

Member of AFI (Australian Football International) Africa Commission

SES Volunteer - Crew Member Supervised award

Rob is a top expert in digital. Every question I have he always has a clear answer that explains this complex world in simple terms.

Greg Layton,
Founder, Chief Maker and The Council of Chiefs

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