Penny Whitehead

Business Strategist

Penny assists small to medium sized not-for-profit and local government entities to improve revenue diversification, operations efficiency, marketing and audience engagement.

Following 25 years in marketing and senior management roles, Penny offers organisational leaders and boards peace of mind through a personalised approach to client relations. Specialising in arts and culture, Penny provides organisations with practical operational support with a strategic mindset and can-do attitude. Penny provides relief to organisations that are resource-poor, jumping in the deep end with sector knowledge and the benefit of extensive sector-wide networks.

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Capabilities

Brand, marketing and communications

  • marketing and communications strategy
  • community engagement
  • CRM review / selection / management
  • sales and business development strategy

Stakeholder engagement

  • Community engagement
  • Stakeholder management

Philanthropy, grantmaking and impact investing

  • Stakeholder engagement 
  • Grant program design

Fundraising and partnerships

  • CRM selection/implementation
  • implementation support
  • fundraising skills training
  • fundraising coaching/mentoring
  • systems and process improvement
  • grants / awards / tender writing
  • campaign strategy / planning / management
  • fundraising strategy

Organisational and business planning

  • operational planning
  • income diversification

Qualifications and recognition

Scholarship, Melbourne Business School For-Purpose Leadership Program

GAICD

Australia Council CEO Digital Leadership Program

Masters of International Business

Geelong Community Foundation Board Member (2014-2018)

Geelong Gallery Board (2014-2016)

I was again deeply impressed with Penny's professionalism and willingness to cooperate and collaborate. I cannot recommend Penny and [her team] highly enough. Penny is insightful, understands stakeholder management from major grantors to local community, and critically adjusts expectations according to the scale and resources of the organisation.

Lin Bender AM,
Strategic Advisor, Benalla Art Gallery Foundation

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