Charlie Syme

Marketing Strategist

Renowned marketing guru Seth Godin said about becoming a marketer: “Find a charity you care about and raise $10k for them”.

That’s exactly what Charlie Syme did, only it was $50m for Oxfam Australia. Since then he’s been helping charities, B Corps and for-purpose organisations elevate their work with simple, impactful marketing.

Charlie loves telling great stories, seeing strategy come to life and getting fired up over important stuff. Whether it's a quick consult, a rapid-turnaround job, a special project or a longer-term fractional engagement, Charlie loves helping good people and great causes do even better work.

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Capabilities

Brand, marketing and communications

  • Marketing and communications strategy
  • Brand strategy
  • Videography, impact and brand story telling
  • Sales and marketing collateral design / development
  • Communications implementation support
  • Copy writing / editing / proofing
  • Content development (web, blogs, case studies)

Fundraising and Partnerships

  • Fundraising strategy
  • Campaign strategy / planning / management

Qualifications and recognition

Professional Member, Australian Marketing Institute

Mini MBA in Marketing

I highly recommend Charlie Syme... In my experiences with Charlie, he possesses an in-depth understanding and comprehensive understanding of marketing principles and a knack for translating complex concepts into clear, compelling narratives. During our project together, Charlie worked across our business with all levels of stakeholders and drove exceptional outcomes.

AL,
energy sector

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